# [Find an option that gives a customer a reason to stay.](https://trymumm.com/industries/subscription)

> A different plan, payment schedule or useful inclusion may suit a customer better. Use Mumm to discuss their priorities and make an offer your business can support.

## How Mumm runs this category.

- 01 · Ask what the customer needs from the service
- 02 · Propose an available plan or retention offer
- 03 · State the term, renewal price and conditions
- 04 · Track the response and agreed next steps